Our Story

Lovely Bride was born in a West Village townhouse in 2010 with a goal to bring the best of indie fashion to brides who want to be immersed in a chic environment. 

HALO, available exclusively online, is an extension of our Lovely Bride Shops and offers samples and brand new gowns available to ship immediately. Whether you are on a tight timeline or unable to get to one of our shops, Lovelies all over the world can now get that same experience we've become known for with gowns ready to ship right to your home. We also pop up other items that Lovely loves from time to time.